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The Real Reason Why You Can't Buy a PS5 or Xbox Series X
(last modified 05.12.2020 )

The Real Reason Why You Can't Buy a PS5 or Xbox Series X

This week on Generation Next, the gang discuss the rise of unscrupulous scalpers who are profiting from PS5 and Series X demand to make hundreds.
If you weren't lucky enough to secure a PlayStation 5 or Xbox Series X/S at launch, you may be going through the frustrating experience of watching for restocks and hoping you're quick enough to bag a console. What makes this process so aggravating, however, is the presence of bots--and groups that use them--that snap up all the stock in seconds and then sell them for a premium price.
We are, of course, talking about scalpers. For those familiar with the wild world of sneaker/trainer resale, you'll be intimately familiar with the difficulties of snagging a limited edition or exclusive pair before an algorithm powered bot eats up the stock. This year, however, these bots, and clandestine groups that utilize them, began to target a wider variety of highly sought after items. Most notably, Nvidia's 30 series of graphics cards have been close to impossible for the average person to buy. Naturally, Sony and Microsoft's new consoles have also become targets, with some groups snatching thousands of consoles for themselves.
On this episode of Generation Next, Lucy, Jordan, and Tamoor break down what's going on with scalpers and the retail bots, as well as look at whether any of it is actually illegal, what can be done, and also their own experiences with scalping or selling hot ticket items at a premium. 

    00:00 - Intro

01:30 - Why you can't buy a PS5 or Xbox Series X right now
04:09 - Have you ever bought anything from a scalper?
07:42 - Is it illegal to use bots to scalp PS5 and Xbox Series X consoles?
14:30 - What can retailers do about scalpers?

    21:34 - Outro

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Apple had the same problem years back with scalpers buying up new iPhones. It was impossible to get a new phone in the US at launch. They solved it by selling exclusively on their site and at carrier stores all sales are linked to an individual based on their ID (driver license) and an account with their full identity. They sell only one per person and they do crazy identity checks. Sony and Microsoft should be very concerned over the horrible user experience happening now. Especially with the gaming industry not doing too well before the pandemic. Once the pandemic is over people will be even more less likely to return to gaming due to trust.

Author — Stan

Sony can have the console bought in the store, that is something they can do, they just refuse to do it.

Author — Antonio lewis

Appreciate all you reporting on this! The bigger these stories get the more chance they get on major publication and then the companies will finally do something. Keep pushing people!

Author — Oh Elden Ring

Microsoft/Sony should do something with retailers, because each console that is not being used by end consumer means less content being consumed. Less game sales, movie rentals, etc.

Author — Zion M

It seems like Sony would be taking a hit because bots don’t buy games. The scalpers are blocking people from buying PS5 and series x games, which is where they make a lot of their money.

Author — Rebecca

Can anything be done? Yeah don’t buy them, then they are sitting on product they can’t shift at that price and then will have to drop price, they want to shift them before next restock or they loose a lot of profit margin, but there is currently more demand then supply so scalpers will benefit anyways

Author — kyle morse